Learn how to automate the marketing processes. Utilize Salesforce tools to manage and create effective campaigns. Track ROI and performance. Track communication effectiveness, cold call conversions, website landing page results and more.
What you will learn:
Marketing Automation Best Practices
Creating a Campaign
Developing your strategy
Define user Permissions
Adding leads and Contacts to Campaigns
Specify how to mass communicate with prospects
Define templates
Campaign Tracking
Implement Campaign hierarchies
Changing Member Statuses
Campaign Influence - Gain insight to opportunities generated from campaigns.