Salesforce is a global cloud computing company best known for its customer relationship management product (CRM).  In recent years, it has expanded into commercial applications of social networking through acquisition.  The company is headquartered in San Francisco with regional headquarters across the globe.  Its services are offered in 16 different languages and currently has over 21 million subscribers.  Salesforce is one of America’s largest cloud computing companies with a market capitalization of 47 billion dollars.

Customer relationship management (CRM) is composed of the following components:

It is customizable, user friendly and easy to understand.  The apps and software help businesses automate various business areas including task management, sales performance, marketing and customer service.

Salesforce Certified Consultants are experts in the use and capabilities of CRM.  They develop and deliver high quality projects to clients or offer extensive Salesforce training.  Professional trainers have years of experience in developing customized Salesforce applications.  They deliver sales training and management consulting to individuals or companies that want improved productivity within their business.

Salesforce training for individuals occurs in a personal, live and fully interactive setting.The curriculum is developed by Salesforce experts and taught online or in person to smaller groups. This delivers the best training option since training is personal. Training is based on a modular system so no unnecessary classes are taken.  All participants learn to enable their marketing, sales and business development while gaining skills to automate lead generation.  The classes focus on Salesforce forecasting, process improvements, analytics and accelerating revenue growth.

Corporate Salesforce training aligns with the precise workflows and processes of the company.  Training can be done online, at a training center or at a client’s corporate offices.   Salesforce consultants identify a company’s needs and train employees in areas requiring improved team effectiveness and sustainability.  Live training can be enhanced by customized videos, manuals, handouts and training libraries.

Salesforce training focuses on specific roles within each company.  All participants enroll in the training program best suited for their needs and roles.

Sales

Sales roles require training for the Salesforce Sales Cloud.  The focus is on improving collaboration, campaign management, lead generation, lead nurturing and closing ratio.  Ultimately, sales teams need to learn how to meet and exceed sales targets.

Marketing

Marketing teams learn how to identify and unleash hidden value from Salesforce.  Participants are trained on how to create actionable reports, understand marketing dashboards and marketing automation essentials.  The overall goal is gaining knowledge on how to take Salesforce data and transform it into business intelligence for increased sales.

Service

Service roles require training for the Salesforce Service Cloud.  Customer service employees learn how to leverage contact centers, answer customer inquiries and improve knowledge base utilization.  The desired outcome is a complete understanding of how to avoid delays and facilitate high quality rates.

Administration

Administrative training is critical for all existing and potential Salesforce users and IT personnel.  The course content includes, but is not limited to, creating a Salesforce.org, increased knowledge or security and data management, Sales and Service Cloud information and managing standard and custom objects.  All participants learn the fundamentals of Salesforce and gain a solid understanding of Salesforce concepts.

Overall, Salesforce training is flexible and designed to the meet the needs of individuals and companies.  Implementing teaching elements for specific roles ensures a seamless integration ofsalesforce.com components into a company.  Salesforce automation allows businesses to run smoothly and eliminates the need for extra resources and staff.  Salesforce Certified Consultants can train employees to use CRM and maximize productivity to ultimately build stronger relationships with new and existing customers.