Do you have 100% Customer Satisfaction?
How much do you value your customers?
Become a Customer For Life Company: Inspirational Quotes
Did Abercrombie and Fitch, Blow It?
Most, if not all companies target market to a particular audience. Some brands focus on exclusivity. Think cars, watches and yes, fashion. Did Abercrombie & Fitch blow it? Is it just poor messaging? Or, it does not really matter and may even help them sell more?
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids…. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.” –Mike Jeffries, CEO Abercrombie & Fitch
Become a Customer For Life Company
Listen to Your Customers
Find out what your customers think. Ask them about their experience with your product. Did the product meet or exceed expectations? Perhaps the product was fine but customer service was a problem.
Image courtesy Wikipedia
Determine what you are doing well and where you need to improve. Do not fear learning the truth about your product, business and team. It is the best way to be a better company.
- Survey- ask questions, get a report card of your performance
- Call- speak with your customers, positive feedback is great but you will learn to improve from hearing negative responses
- Facebook and Twitter- use Social Media to listen to your customers and solve their issues
Find out what made a person buy your product. Find out why a person did not buy from you. Determine from both how you can improve.
Become a Customer For Life Company
How to Become a Customer For Life Company: Learn from these thought leaders
